The concept behind the trademark chosen for Beracles is a creative design derived from the concept of ‘Seed of Life’(生命的种子- shēngmìng de zhǒngzǐ) that defines “multiply” & “extend”.
Seeds has the latent ability to grow a potential life, even though the seed went through a long period of dormancy before it started its journey of growth. As it is exposed to the right soil and receives the right amount of moisture it will grow roots, sprout stems, germinate and show its blossoming results.
Seeds of infinite potential, should not be underestimated. People are the same, everyone has their own unique potential; encoutering a good opportunity and given a platform everyone can bring their strengths under the spotlight – This is the most important value of the Beracles platform.
Our trademarks consist of circles forming a blooming flower. Circle represents the complete harmonious blooming flowers on behalf of strong vitality and creativity. The beauty of the flowers is pleasing to the eye while the fragrance is so pleasant that it makes the heart and mind feel at ease (happy, comfortable and relaxed).
The six small dots in the logo represent six seeds, which is also Bercel’s six corporate philosophy: trust, gratitude, creativity, integrity, persistence and sharing. The interlocking circle, represents Beracles’ overall unity working together to create miracles. The Royal blue on Beracles’ logo represents a stable, professional and elegant business.